News Articles

On Lexis they have a lot of articles available about how successful the campaign has been. Most reports are saying that since they have introduced the plastic bag campaign, use of plastic bags is down between 80% and 83%.

There are a few negative articles on there which argue the "eco-friendly" bag isn't actually that eco-friendly. I have downloaded them so I can upload them.

Also, I found this interesting: "Marks and Spencer which implemented a 5p per bag charge in 2008, said it issued 94 million single-use bags last year, compared with 464 million in 2006/07." (Daily Mail, 2011). Only Marks and Spencer and the Co-Op were willing to share their figures for this article.

I found a few articles which were comparing different supermarkets too, Marks and Spencer was always the best.

I think it is clear the campaign is successful from a "reducing the use of plastic bags" perspective.

I am still trying to find some news articles about the fish campaign but this is proving difficult which could be an issue for Marks and Spencer. The only one I could find which talks about both the plastic bags and the fish together was on the Daily Mail from June.

It doesn't look like they are integrating the campaign well.

Let me know if you want any of the articles for your sections.

Fish campaign

When Emily and I went into M&S to see if they had any information lying around store, they didn't have any publications about their work or anything but I was quite surprised at how much information they knew about Plan A. They would have had to be taught about it separately as they wouldn't have picked up any information in store. I thought this was quite good communication between M&S and their employees. However, they could have done more to make it readily available to customers as when we asked where we could find more information, they told us to go online. - A problem if you don't have access to a computer but want to find out more.