I went to the big Marks and Spencer's on Oxford Street on Monday to have a look into what they are doing.
The bags themselves are recognisable, they were all Forever Fish bags, each of the main tills also had a sign on explaining about the campaign which I got a photo of. At self-service, there was no information and people could get away with not paying for a bag.
Most of the fish products had the Forever Fish logo on but when I asked a member of staff for more information he was unable to tell me. I also asked at customer service and the first person I spoke to had no idea what the campaign was. When I spoke to someone else he just told me to visit the website.
They also only charge for bags in the food section and not the clothes section. Possibly indicates Greenwash? If they were serious about the campaign as an organisation surely they would implement it across their entire brand? I get the impression that they're just doing it the food section because every supermarket is, but clothes shops aren't.
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I reckon also because the forever fish campaign is directly to do with the fish they sell. The clothes have no relevance. But to be fair to M&S they have other campaigns for clothes. Like the campaigns that Plan A are tied in with such as the Groundworks Partnership and the Oxfam Clothes Trade in.
ReplyDeleteI think they may just have different sustainable projects for each department. But I agree with you in that there is very little information available and staff are not clued up.
Granted, it was only implemented about four months ago but still, thats fourth months where staff should have been trained perhaps even before the forever fish was implemented.