intergration/impacts

- Is the campaign integrated well with the product?

·         The forever fish Logo is printed on the carrier bags integrating the Forever Fish campaign into the carrier bag.

·         Information on the campaign is then printed onto the carrier to create awareness of the campaign and what it stands for.

·         School of fish website to educate children

- What impact is the campaign having?

·         Positively affecting charities including WWF and MCS through donations (40%) created by the selling of the Forever Fish carrier bags.

·         Funding of education projects to protect marine life at primary schools teaching the children about sustainable fishing.

·         Clearances of beaches to improve the welfare of marine life, to help keep UK beaches clean and tidy. Promoting a healthier and cleaner environment beneficial to both marine life and the environment.

·          Invest over £1 million in WWF projects that help better manage UK fish stocks, such as cod, and protect important species like dolphins and turtles

·         Increased customer re-using plastic bags, though this is currently at 80% Forever Fish aim to increase this to 90% by 2012